myprismbinoy

The immense buzz surrounding the release of L2: Empuraan drove many naive viewers to multiplexes on premiere day, setting aside all other commitments, believing they were about to witness something unprecedented in a Malayalam movie. However, they soon realized that the film's impact had more to do with promotions than the actual content—thanks to the business acumen of Prithviraj Sukumaran. The movie will undoubtedly set box office collection records, given its worldwide release with thousands of shows per day and non-refundable tickets. Many will fall prey to the mastermind behind this grand marketing strategy. Had it relied solely on word-of-mouth publicity, the verdict might have been far more interesting. Visually, the movie is indeed a treat to watch, with unmatched technical brilliance and cinematography in the history of Malayalam cinema. However, it becomes evident that it is weighed down by a weak script, a subpar background score, and an overemphasis on action sequences....